Hi, I'm Barry.I build websites that get found.

For freelancers, practices and small businesses. I design and build your website and help customers find you on Google. You get one point of contact: me.

Request an intro call See my work

Over ten years in sales and digital media, including at

  • KPN
  • dentsu
  • Publicis Groupe
  • Mediahuis
  • Clear Channel
Barry, founder of Studio Buitenbocht
You always talk to meNo account manager, usually a reply within one working day

What I do for you.

Two things, done well: a website that looks great and works, and making sure customers find it. From the first idea to the first enquiry.

Get found on Google.

A beautiful site doesn't help much if nobody finds it. I make sure Google understands what you do and where, so you show up when people nearby search. The same foundations help in ChatGPT and Google's AI answers too. Nobody can guarantee a ranking or a mention, but you can improve your chances.

  • Local SEO and a complete Google Business Profile
  • A fast, error-free site with structured data
  • Copy that answers what customers actually search for
  • Also findable in ChatGPT and Google's AI answers

A website that looks great and works

A site that fits your business, is fast on every phone and shows visitors straight away how to reach you.

  • Custom design, no template
  • Copy that sounds like you
  • Fast and mobile-friendly
  • Watch it come together via a live preview

And I stick around

A website is never really finished. I keep it fast and up to date, and help you see what it delivers.

  • Maintenance and updates
  • Measuring what works, and adjusting
  • An honest look at your online advertising

Need something that's not listed here, like a calendar integration or help with visuals? Just ask.

How findable are you?

Send me your site and I'll take a look for free, with personal advice on speed, findability and how easy it is to get in touch.

Request a free check

Prefer to look yourself first? The three buttons give you a quick picture in a minute. They open in a new tab.

Examples of my work.

A few projects to give you an idea. Every business is different, so every site is too. Curious to see more? Just ask.

wsbschilders.nl
The old WSB Schilders website The new WSB Schilders website, designed by Barry OldNew
The new WSB Schilders website on a phone

Drag the handle to compare old and new.

Painting company in Alkmaar

WSB Schilders

A family business since 1951 with its own craftsmen, working for local councils, homeowners' associations and housing corporations. The craftsmanship was always there. The website just didn't show it.

  • Separate paths for business and private clients
  • Trust up front: certifications, warranty and 500+ projects
  • Call, WhatsApp or request a quote directly, on any screen
  • A special anniversary version for 75 years of WSB

New design and new website

New site nearly finished
praktijkc-me.nl
The Praktijk C-me website, built by Barry
The Praktijk C-me website on a phone

Therapy practice in Monnickendam

Praktijk C-me

Christa helps children, adults and families who feel stuck. People looking for her often aren't feeling great, so the site needed to feel calm and make reaching out easy.

  • Warm and personal, with Christa herself front and centre
  • Clear paths for children, adults and parents
  • Real reviews and an FAQ that takes away doubts
  • Findable in Monnickendam, Waterland and the surrounding area

Design, build, copy and SEO: the whole site

Visit praktijkc-me.nl
Barry smiling on the beach by the dunes

Why work with me?

I know online visibility from the inside

I've worked in online advertising since 2017, at dentsu, Publicis Groupe, Mediahuis and Clear Channel. I know how data, platforms and campaigns fit together, and I bring that into every site I build.

I think like a business owner

I started out in sales at KPN, where you quickly learn it's all about what the customer wants. A beautiful site is nice, but a site that brings in customers is better.

An eye for detail

Speed, readability, how it looks on an old phone. I care about the details visitors don't consciously see, but definitely notice.

You deal with me directly

No account manager, no tickets. You email me and usually hear back within one working day. In plain language, no jargon.

I stay curious

I work with the latest tools, AI included, and only keep what really works. The design, the decisions and the quality control are mine.

Nice to meet you.

I'm Barry, based in Amsterdam. After years in online advertising, I saw how much know-how sits with the big agencies, and how little of it reaches freelancers and small businesses. With Studio Buitenbocht, I'm changing that.

Portrait of Barry

Outside of work you'll find me in the dunes, travelling, skiing or playing guitar.

  1. KPNSales: listening to customers
  2. dentsuThe tech behind campaigns
  3. Publicis GroupeData and programmatic buying
  4. MediahuisPublisher of De Telegraaf and NRC
  5. Clear ChannelDigital screens along the road
  6. Studio BuitenbochtWebsites and SEO, under my own name

Take the outside line.

Why Buitenbocht? It's Dutch for "the outside bend". In a race, you overtake on the outside: you pick a different line from everyone else and come out of the corner faster.

That's how I look at your website. Not what everyone else does, but what works for your business.

How we work together.

Clear up front, no surprises afterwards. And you can follow along the whole way.

  1. 1

    Intro call

    At your place, somewhere in town or online. You talk, I listen and ask questions.

  2. 2

    Plan

    You get a clear proposal: what I'll do, what it delivers and what it costs. No small print.

  3. 3

    Build

    I get building. You follow along via a live preview link and give feedback whenever suits you.

  4. 4

    Launch and beyond

    Your site goes live. Then we look at what works, and I keep fine-tuning.

Questions.

Can't find your question? Just ask, I'll get back to you quickly.

How much does a website cost?

It really depends on what you need. A compact site for a local business is very different from an online store. After an intro call you'll know exactly where you stand, with a clear quote up front.

Can you make my business findable in ChatGPT?

I can improve your chances considerably. More and more people ask ChatGPT or Google's AI answer for a recommendation. I take care of clear answers to customer questions, structured data, consistent business details and mentions on trusted sites. Nobody can guarantee that an AI assistant will mention you, but I do measure what changes.

Do you guarantee a top spot on Google?

No, and be wary of anyone who does. What you do get: a site that's technically sound, fast and answers your customers' questions. And we measure the results.

Who will I be working with?

Always with me. No account manager, no being passed around. You'll usually hear from me within one working day.

Do you work in English?

Yes. I work in English and Dutch, and can build your site in either language, or both.

Do you only work in Amsterdam?

I'm based in Amsterdam and work with businesses across the Netherlands and beyond. We can meet at your place, somewhere in town, or online.

Let's get to know each other.

Tell me briefly what you want to achieve. You'll usually hear from me within one working day, with honest advice. Even if I'm not the right person for the job.

Barry
BarryStudio Buitenbocht, Amsterdam
hallo@studiobuitenbocht.nl @barry_buitenbocht
What can I help you with?